Fast Tracks Newsletter September 2017

 

- SEPTEMBER 2017 -

5 KIA VEHICLES WITH SEGMENT TOP QUALITY, ACCORDING TO J.D. POWER


 
 

This is the second consecutive year at the top of the heap for Kia in the J.D. Power U.S. Initial Quality Study, as they once again beat out all the other automotive industry brands.

Last year, in the 2016 IQS, Kia became the first non-luxury brand in 27 years to lead the industry in initial quality, following a strong performance in the 2015 IQS, in which the brand ranked second overall.

The Initial Quality Study is graded based upon how many quality problems are listed per 100 vehicles.

Besides leading the pack in the 2017 car quality survey, Kia also had 5 different models top their segment, once again proving the reliability of Kia cars.
  • Top quality compact MPV: Kia Soul(68 problems per 100 vehicles vs. 98 segment average)
  • Best quality compact car: Kia Forte(75 vs. 97 segment average)
  • Top quality small SUV: Kia Niro(76) & Sportage(78, vs 108 segment average)
  • Highest quality midsize SUV: Kia Sorento(65 vs. 95 segment average)
  • Most quality large car: Kia Cadenza(51 vs. 91 segment average)

For More Details about the award-winning KIA lineup, contact us at (203) 315-2050 or visit us at our new Gallery Facility at 205 North Main Street, Branford.

 

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SUBARU LAUNCHES NEW ADVERTISING CAMPAIGN THAT BRINGS TO LIFE THE ATTRIBUTES OF
THE ALL-NEW 2018 CROSSTREK



Subaru of America, Inc. today debuted a set of new advertising spots centered around the launch of the All-New 2018 Subaru Crosstrek. The new spots showcase the automaker's latest SUV and give viewers an intimate look into the different lives of Crosstrek owners, while featuring the similarities that unifies them all - a sense of adventure, both today and miles down the road.

The TV spots highlight that those behind the wheel of a Crosstrek can rely whole-heartedly on their Subaru as they embark on new journeys.  The all-new 2018 Crosstrek is completely redesigned and offers enhanced performance, safety, capability and comfort.  With a new highly-capable chassis for versatility in both off-road and city driving, the 2018 Subaru Crosstrek is fun to drive and encourages adventure-seeking among the brand's drivers.

Created by Subaru of America in collaboration with agency of record Carmichael Lynch, the two new spots will debut September 1, 2017 on national television. The spots, directed by acclaimed cinematographer Lance Acord, highlight two experiences in which Subaru drivers navigate life's bumpy roads, as detailed below:

"Forever Young" - You always want the things you love to last a long time. In this story, a stoic, old fisherman with a long-lasting, older Subaru is hoping to enjoy a day of solitary fishing. But when a young surfer in a 2018 Subaru Crosstrek also arrives at the same remote beach, it's revealed that these two men - and their cars - have far more in common than it seems.

"Welcome to the Pack" - During their first weekend road trip together, a young man repeatedly tries to win the affection of his new girlfriend's faithful - but very skeptical - old dog. Only one thing is certain. No matter how bumpy their road, her faithful 2018 Subaru Crosstrek will be with them every mile of their journey.

"Welcome to the Pack"- 30: Second


For more details about the 2018 Crosstrek, please call us at 1(800) 411-4551 or visit us at 150 North Main Street, Branford.

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PREMIER AUTO GROUP & SUBARU OF AMERICA TO DONATE FUNDS TO AMERICAN RED CROSS TO SUPPORT HURRICANE HARVEY RELIEF EFFORT 


 

The Premier Auto Group is also contributing a portion of our sales through the month of August and September to the people that were affected by Hurricane Harvey.  Donations will be given to the American Red Cross and the National Auto Dealers Association Emergency Relief Fund.

Subaru of America, Inc. also announced today that it will donate $100,000 to support those affected by Hurricane Harvey in Texas and Louisiana, through its ongoing support of the American Red Cross. As a platinum member of the American Red Cross Ready 365 Giving Program, Subaru already contributes $100,000 annually to support Red Cross' proactive response to disaster relief efforts. Due to the extreme severity of Hurricane Harvey, the automaker is matching its annual support with an additional donation to help bring aid to those affected in the Gulf Coast. Subaru will also donate vehicles to the Red Cross at a later date to further assist in recovery efforts.

Furthermore, Subaru of America Foundation has enhanced its existing matching gifts program to establish a way for SOA employees to help support relief and recovery efforts in Texas and Louisiana. Through the program, employee donations to eligible organizations actively responding to Hurricane Harvey will be matched on a $2/$1 basis for this relief effort.

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PRE-OWNED SPECIALS 
Manufacturer-Level Certified Inexpensive Vehicles


Originally: $18,130
Fast Tracks Price: 

$15,900


 


This Crystal Black Silica 2014 Impreza was bought here, serviced here, and traded here. It is a one owner with a clean CARFAX.  It comes complete with Electronic Stailibty Control, Air Condition, and the CVT Transmission. It also comes with the Subaru Factory Certified 7 year, 100,000 mile nationwide powertrain warranty.


Stock#
S148311.  Price does not include tax, title, and registration.  Subject to vehicle availability.  May not be combined with other offers.  Please see dealer for complete details.  Void where prohibited.
 

Originally: $16,630
Fast Tracks Price: $14,400



  


This Kia Soul + is available in the popular Solar Yellow Color and ONLY 15,000 miles on it!  It is a one-owner model with a clean CARFAX and several amenities including with an upgraded 2 liter engine, integrated turn signal mirrors, 17" inch wheels, and Electronic Stability Control.  Plus it comes with the Kia Certified 10 year, 100,000 mile nationwide powertrain warranty!


Stock#
KU148104.  Price does not include tax, title, and registration.  Subject to vehicle availability.  Not combinable with other offers.  Please see dealer for complete details.  Void where prohibited.


FOR MORE VEHICLES LIKE THESE, CONTACT OUR:
SUBARU STORE
: (800) 411-4551 OR OUR
KIA STORE: (203) 315-2050.


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CUSTOMER'S CORNER



We have many reviews from DealerRater, which can be found here for:

Premier Kia, CT- Customer Reviews

Premier Subaru, CT Customer Reviews



Here Are Two Examples:


"Car Search was a Pleasure!"
Sean Gadar of Premier Subarau, Branford, CT, lead us through a very smooth, informative and professional car buying experience. He was extremely knowledgeable, attentive, and helped us in understanding all of the benefits of owning a Subaru. He answered any and all questions in detail. Sean expedited everything promptly and courteously and he went out of his way to ensure our car search and purchase was a pleasure. Rodney Pomerleau expedited our purchase seamlessly and provided us with a detailed explanation of warranty and maintenance options so we were confident to consider what was available. rashmi158, Satisfied Subaru Sales Customer - G's Forrester, Satisfied Subaru Sales Customer

"No Hassle, Fun Car Buying Experience"
I HATE shopping for new cars because I usually feel pressured. At Premier Kia in Branford, I worked with Nathan (I highly recommend him) and told him which cars I was interested in. Those are the cars I looked at. He didn't try to up-sell me, try to make me look at cars I wasn't interested, or even pressure me to make a decision on the spot. Mike made the finance part easy. He told me my options and worked to get me the best rate. It was really straight forward and transparent. It was honestly a fun car buying experience. I highly recommend Premier Kia in Branford! - larayahav, Satisfied KIA Sales Customer


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NEW CAR SPECIALS


SUBARU
SERVICE & PARTS SPECIALS


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KIA SERVICE &
PARTS SPECIALS



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SPECIAL SERVICE BENEFITS


Premier Subaru offers both a full loaner car fleet and service shuttle.  All of our loaner vehicles are continuously checked by us to ensure that they provide you with safe transportation. Also, if you have purchased from us, the use of these cars is COMPLIMENTARY! Please ask next time you are in our Service Department for more details. - Brian Canell, Editor-in-Chief
 

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ADORABLE & ADOPTABLE

Every month, we bring you a pet looking for his or her "Forever Home". 

  

This is Stripes. Stripes is a very shy youngster in need of an experienced adopter. He is "out and about" in the Community Room and needs a lot of patient socialization over a course of time. He would love to go home to a quiet environment with a loving, understanding human friend.  He can be found at the Branford Compassion Club in North Branford, CT.

For more information on how to adopt Stripes or others like him, click here.


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