Fast Tracks Newsletter February 2018

 

- FEBRUARY 2018 -

KIA STINGER SPOT IN SUPER BOWL LII
A BIG WINNER!
Kia decided to advertise the Stinger GT during the Super Bowl, and the results were amazing.  Over 103 million viewers watched the big game featuring the Philadelphia Eagles and the New England Patriots, so the Kia had a captive audience.
 
The theme of the ad was "Feel Something Again" featuring Aerosmith's Steven Tyler basically "growing young" again after driving the Stinger GT backwards around the track.  The ad was then analyzed by JumpStartAuto.com to determine shopper behavior during and after the game.
 
According to Jumpstart, the Kia spot produced the largest increase in visitors during its peak (after the ad aired) compared to its average visitors throughout the game. Jumpstart found In comparison to the four Sundays prior, the Stinger's share of interest was up 238 percent, and the Stinger jumped 43 spots, ranking as the 12th most-viewed vehicle on Super Bowl Sunday.
 
Just two minutes after the spot aired in the third quarter of the game, 46 percent of Jumpstart's audience was viewing the Stinger, and it held three of the top 10 pages. Lastly, 88 percent of Stinger traffic was from smartphones, 7 percent on desktop, and 5 percent on tablet.
 
The new Stinger is also one of the nine finalists for the 2018 World Car of the Year title.
 
Come check out Kia Stingers at our Kia Gallery Facility at 205 North Main Street, Branford, or give us a call at (203) 315-2050.

 

SUBARU 50TH ANNIVERSARY EDITIONS
HAVE ARRIVED!

   

In 1968, the first Subaru came to American shores from Japan.  It was the Subaru 360, which was a unique vehicle, a 66 mile per gallon VW Bug like vehicle that seemed out of place with the giant tank-like cars of the day.

The Subaru survived those first few years and thrived since then and now, in 2018, it has been come one of the best success stories in the industry with Subarus being sold in record numbers.  Subaru decided to commemorate their success with the 50th Anniversary Edition versions of every vehicle in it's line-up.

These will be very rare - only 1,050 for each model, except for WRX/STI/BRZ, there will be only 1,050 total out of those models.  They will be featured in the exclusive Heritage Blue color with Satin Chrome Exterior Trim, and have unique aluminum wheels.  They will also have black leather with silver contrast, and silver seat belts.  They will also have special 50th anniversary badging.

They're all based on high-level trim, and they're all dipped in an exclusive Heritage Blue paint color. Satin chrome exterior trim adds an upscale look, and they all have unique aluminum wheels in a special finish (except the BRZ).

We have the 50th anniversary edition Subarus in stock!  Please contact us at 1(800) 411-4551 or stop by our dealership at 150 North Main Street, Branford. 

 



PRE-OWNED SPECIALS

Do you think it costs a lot to own a small crossover SUV?  Not at all!  These two options are a great Crossover for a lower price.



2013 KIA SORENTO LX 

Originally: $14,830
Fast Tracks Price:
$12,600
    
 
 

If you are looking for something with a little bit more size, we have this 2013 Kia Sorento LX AWD.  It is a V6 AWD with Leather.  It includes full Bluetooth, wheel locks, auxiliary input jacks, and can have Sirius XM added.  It also includes a 6 month, 6,000 mile nationwide powertrain warranty added to it.  



Stock#KU138845 .  Price does not include tax, title, and registration.  Subject to vehicle availability.  Not combinable with other offers.  Please see dealer for complete details.  Void where prohibited.


2014 SUBARU XV CROSSTREK LIMITED

Originally: $17,730
Fast Tracks Price:
$15,500
     
 
 

The 2014 Subaru XV Crosstrek is an exhilarating alternative to the compact SUVs you are used to seeing. It features a dynamic and aggressive design, with aerodynamic lines, prominent over-fenders, gorgeous wheels, and hawk-eye headlights. Uneven terrain is a breeze with the Crosstrek since it has 8.7 inches of ground clearance complimented by rugged plastic cladding on the lower body panels. Plus, its maximum cargo volume of 51.9 cubic feet gives you plenty of space for your gear. 



Stock#S148916.  Price does not include tax, title, and registration.  Subject to vehicle availability.  Not combinable with other offers.  Please see dealer for complete details.  Void where prohibited.


THESE TWO VEHICLES ARE PART OF A SUPPLY OF ALMOST 200 PRE-OWNED VEHICLES AVAILABLE!
FOR MORE INFORMATION, CALL :
SUBARU STORE: (800) 411-4551 OR OUR
KIA STORE: (203) 315-2050

CUSTOMER'S CORNER



We have many reviews from DealerRater, which can be found here for:

Premier Kia, CT- Customer Reviews

Premier Subaru, CT Customer Reviews


Here Are Some Examples:

Amazing Experience!!
It was my first time buying a vehicle and Kevon and Rondey were great to work it! Buying a vehicle was so easy and the whole process was fast and straight forward. I would highly recommend buying from this dealership!! The service was the best I could imagine.- JeepGirl90, Satisfied Subaru Sales Customer


Great experience with Anthony!!
Great guy! Super helpful and very honest. I definitely recommend him to any friends and family. We are so excited about our new Kia Forte!! - Kristine 123, Satisfied Kia Sales Customer


 

NEW CAR SPECIALS


SUBARU
SERVICE & PARTS SPECIALS



KIA SERVICE &
PARTS SPECIALS




SPECIAL SERVICE BENEFITS

Premier Subaru and Premier Kia offer both a full loaner car fleet and service shuttle.  All of our loaner vehicles are continuously checked by us to ensure that they provide you with safe transportation. Also, if you have purchased from us, the use of these cars is COMPLIMENTARY!  Please ask next time you are in our Service Department for more details.
- Brian Canell, Editor-in-Chief

 

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ADORABLE & ADOPTABLE ANIMALS

Every month, we bring you a pet looking for his or her "Forever Home". 

        

This is Piper, Piper is a doberman/chocolate lab mix. She is about 5 years old and loves to play and be snuggled with.  She seems to like really social outgoing male dogs. She can be a bit bossy with dogs at times but hey what girl isn't ;)  She is looking for a loving home!  She currently resides at the Dan Cosgrove Animal Shelter.

To find out more about Piper, or other pets like her, click here.