Fast Tracks Newsletter May 2017


MAY 2017


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New Car Specials



First look at Kia's GT Stinger! 

The newest vehicle in KIA's Lineup is the Kia Stinger.  It is sometimes known as the GT Stinger bbecause it is a true "Gran Turismo", and in the above video link it is subjected to an extensive training program in the Arctic Circle, which highlights it's All Wheel Drive performance. 

The Stinger was brought to an area of Sweden just outside the Arctic Circle for its testing in extreme cold and low-grip conditions.  The goal was to test the Stinger's ability to operate under any driving condition while still providing the "Gran Turismo" feeling that enthusiastic drivers come to expect.  Particular focus was on the Stinger's Electronic Stability Control and Torque Vectoring Systems. 

The Stinger will be available later this year in both Rear Wheel Drive and All Wheel Drive Forms. 

Kia Optima gets best score out of midsize sedans with Consumer Reports
The Kia Optima was given an overall score of 85 and received the highest recommendation for a mid-size sedan from Consumer Reports.  Consumer Reports looked at customer overall satisfaction, predicted reliability, road test scoring, routine handling, ride noise, comfort, and control, among other factors.  The vehicle beat out the Toyota Camry, Honda Accord, and Ford Fusion, among others. 

For more details on the Optima's performance, or to see our Optima lineup, contact us at (203) 315-2050 or stop by 205 North Main Street, Branford - our new gallery facility! 

Find out more about the Premier Advantage! 

At Premier, we believe in going above and beyond to provide our customers with the best possible benefits.  Now, we've taken that extra step and created the Premier Advantage Buyers Benefits Package.  Now, every customer that purchases a new vehicle with us will recieve the following:

- 2 years of Complimentary Maintenance - tire rotation, oil changes, etc. 
- A Lifetime Powertrain Warranty - good anywhere in the country!
- Access to our Courtesy Loaner Car Fleet - whenever you have a scheduled service visit. 
- Complimentary 32 point safety check - whenever you have a scheduled service visit. 
- Complimentary Car Washes - Upon request. 
- Complimentary Roadside Assistance - for the first 3 years, or 36,000 miles. 

We also have the benefit of our Express Service for oil changes, tire rotations, and multi-point inspections - no appointment necessary! 

For more details on this program, contact us today at 1(800) 411-4551. 

Subaru with American Red Cross:
Accelerating Healing

At Subaru, we decided to elevate our support of the American Red Cross by becoming a Ready Platinum 365 member because we knew it would enable the organization to better provide assistance as soon as it's needed, and that makes all the difference to those receiving support. "Subaru has been an incredible partner for many years, and we are excited to welcome them as a Ready 365 Platinum member. Their continued support demonstrates their promise to help their neighbors in need," said Randi Zamkotowicz of the American Red Cross.The 365 program is relatively new to the Red Cross, and it allows the organization to do more to help those in need. And while most people think of disaster relief when they think of the Red Cross, that's just one important piece of the organization's mission. The Red Cross also helps deployed soldiers get home in case of a family emergency, provides 40 percent of the nation's blood supply (every unit donated can save up to three lives), and works to eradicate chronic diseases such as measles. This is in addition to the over 70,000 disasters - large and small - that the Red Cross responds to every year. "Over 90 percent of the disasters we respond to are house fires, and we work to educate residents in areas with the highest incidence of home fires," said Zamkotowicz. Camden, New Jersey, which is where Subaru of America is building their new headquarters, is one such area. In such places, the Red Cross works with fire departments and fire chiefs and installs smoke detectors in homes where they may not be in place. House fires and other incidents, such as residential flooding, typically aren't eligible to receive government funding, so victims of such events often depend on the Red Cross for critical assistance. The Red Cross also provides support for volunteers, as well as for emergency responders, when incidents occur, and this support typically requires significant resources. "When Hurricane Sandy hit in 2012, we raised $350 million to help with disaster response," explained Zamkotowicz. "$125 million of that was spent in the first week of active response just on providing meals for the volunteers."

Pre-owned Specials

2016 Subaru Crosstrek Limited

Was: $28,130
Your Price: 

Certified pre-owned 2016 Subaru Crosstrek Limited SUV Branford

This Crosstrek Limited is not only in the incredible Hyper Blue color, but it has only 7,600 miles on it!  It comes with the 7 year, 100,000 mile Subaru Certified Pre-Owned Powertrain Warranty!  No extra charge!  This vehicle also includes the STI Appearance Package, 17" Black Alloy Wheels, STI Roof Spoiler, and STI Shifter.  

*Stock #S167762.  
Price does not include tax, title, and registration.  Subject to vehicle availability.  Not combinable with other offers.  Please see dealer for complete details.  Void where prohibited. 

2014 KIA Forte 5-Door

Was $19,230
Sales Price $17,000!

 Used 2014 Kia Forte 5-Door EX Hatchback Branford CT

This Forte EX 5-door with the Premium Package has EVERYTHING: Moonroof, Leather, Navigation, Power Driver's Seat, Auto-Dim Rear-View Mirror, Heated Front and Rear Seats, Push Button Start with Smart Key, Sirius XM, Brake Assist, etc., etc., etc!  And yes, this TOO will come with the Kia Certified Pre-owned Powertrain Warranty(10 years, 100,000 miles) o! 

Stock #KU147741.  Price does not include tax, title, and registration.  Subject to vehicle availability.  Not combinable with other offers.  Please see dealer for complete details.  Void where prohibited. 

For more vehicles like these, contact our Subaru store at 1(800) 411-4551 or our Kia store at (203) 315-2050. 
Subaru Service and Parts Specials

KIA Service and Parts Specials

Customer's Corner

Testimonials from Happy Customers!  For more, check out our DealerRater page.

Various options were explained very well and guided us to make our decision. Experience with Nadine was outstanding and it does prove that women can be very good car salespersons and would make female customers more comfortable in buying cars on their own. Test drive, trade-in our old car and all paper work was finished in few hours and we came home in a  brand new Subaru Impreza. Very pleased with the whole experience.

- vinny, Satisfied Subaru Sales Customer

We bought a new car at Kia Premier. Everyone there was friendly and helpful, especially our salesperson, Christina Zampedri. She wanted to make the sale happen and was willing to work with us to get the deal done. I believe we got a fair price and are very satisfied with our purchase. The dealership is clean and modern and is a pleasure to be in. It is easy to recommend this company.

- IR and DR, Satisfied KIA Sales Customer

Adorable Adoptable Animals

 Every issue, we present the story of a pet at a local animal shelter near you, who is looking for his or her "forever home". 
Shiraz (with Amber) 
This is Shiraz.  Shiraz was very shy when she first came to the shelter but has begun to come out of her shell!  She is bonded with her shyer sister, Amber.  Both are at the Branford Compassion Club. 
To find out more about how to adopt Shiraz, or a pet like him, visit us at

Woofstock on the Branford Green
We will be returning to Woofstock this coming August 12, 2017 on the Branford Green!  

Special Service Benefits

Premier Subaru offers both a full loaner car fleet and service shuttle.  All of our loaner vehicles are continuously checked by us to ensure that they provide you with safe transportation. Also, if you have purchased from us, the use of these cars is absolutely free! Please ask next time that you are in our service department for more details.

- Brian Canell, Editor-in-Chief