Offering more evidence of Kia's commitment to offering world-class quality and reliability across its entire lineup, this morning, the automaker issued a press release announcing that Strategic Vision has named it the highest quality brand under $26,000 (in a tie) in its Total Quality Impact (TQI) study.
The results are based on more than 39,000 survey responses from new car owners. Sorento and Sedona both earned individual best-in-class recognition, scoring the highest TQI scores in the mid-size CUV and minivan segments, respectively. Customers praised the interior design of the Sorento, while Sedona earned top marks for its features and performance.
“The latest Strategic Vision Total Quality Impact data is further proof of the ‘New Kia’s’ standing as a leader in design, quality, technology and value,” said Orth Hedrick, vice president of product planning, Kia Motors America. “The Sorento and Sedona are prime examples of Kia’s commitment to surpassing consumers’ expectations in everything we do, and the Total Quality Impact recognition is especially gratifying as it represents the voice of our customers.”
Kia Motors Recognized As One Of The Highest Quality Brands In The Auto Industry By Strategic Vision https://t.co/df0m5MHBZL
— thenewsmarket.com (@tnmalerts) June 16, 2016