Volume X, Issue 3 - May 2016


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New Car Specials



2016 Kia Optima KBB Best Sedan under $25k
 10 Best Sedans Under $25,000 - 2016 Kia Optima
The 2016 Kia Optima gains the distinction of being marked as the #1 choice among the 10 best sedans under $25,000 by Kelley Blue Book.  The Optima beat out the Honda Accord, Hyundai Sonata, Toyota Camry, and Subaru Legacy for that honor.  The Optima received a 9.5 out of 10 for consumer ratings through as well. 

Totally redesigned for 2016, with a 185 horsepower engine and gas mileage estimated at 37 highway, "the Optima retains the same sense of style that put it on the map but adds features and refinement that move it to the top of this year's list," states.   It also goes on to praise the Optima for its updated technology and additional features, as well as an upgraded interior. 

We have several brand new 2016 Optimas in stock!  Call us at (203) 315-2050 or visit us at 165 North Main Street, Branford. 
The all-new 2017 Subaru Impreza 
The 2017 Subaru Impreza made its debut at the New York International Auto Show.  It represents the next step into a new global platform for Subaru.  The Impreza's new design focuses more on agility and sportiness than that of it's predecessor.  A more rigid chassis for less body roll and an increase in horsepower from 148 to 152 help to accomplish this.  The Impreza also will have a longer wheelbase and a wider cabin. 

Although it will be a few months before the 2017 Imprezas are available, we have great offers on the 2016's currently in stock.  Call us at 1(800) 411-4551 or visit us at 150 North Main Street, Branford. 

Used Car Specials

Fast Tracks Price: $20,400
The options list on this car is amazing! Heated Seats, Heated Mirrors, Windshield Wiper De-Icer, Fog Lights, Rear Back-up Camera, Bodyside Moldings, and Rear Bumper Cover. It also was purchased new here, serviced here, and traded in here. It is a one-owner vehicle with a clean CARFAX and, to top it off, a choice to upgrade to a Lifetime Powertrain Warranty!

2006 Subaru Baja Sport Truck Crew Cab
Fast Tracks Price: $15,900
Anyone that has ever bought the Subaru Baja during its 4-year span loves it, and this one is no exception. Pre-owned, Pre-loved, very rare 5-speed manual transmission Baja Sport now available, complete with a 6 month, 6,000 mile nationwide powertrain warranty. You also get the 16 inch alloy wheels, CD player, Remonte Keyless Entry, and Power Moonroof.

 2014 Porsche Cayman Coupe
Fast Tracks Price: $47,700
This car has everything you could ask for, including a 70 amp battery, PDK dual clutch, Bi-Xenon plus corner lamps, Bose Audio System, headlamp washers, and 19" Carrera GT Front Wheels and 20" Rear Wheels.  It's also a one-owner vehicle under the full factory warranty!

These are just three of approximately 180 vehicles available for sale!  Contact us today at 1(800) 411-4551 for Premier Subaru, and (203) 315-2050 for Premier Kia. 

Customer's Corner


Testimonials from Happy Customers!  For more, check out our DealerRater page.

"Great experience"

This is my 9th Subaru but my first purchase from Premier Subaru. My salesperson was exceptionally knowledgeable, courteous and made me feel that I was her first and ONLY priority. Her introduction to my new car was incredible, she touched on each and every feature in such detail that by the time I drove my car off the lot, I had ZERO questions!! My sit-down with the financial office was informative and very useful. I felt that all of my questions had been answered in a way that I could understand. I was at the dealership today making a parts purchase when my salesperson drove into the parking lot. I felt like I was seeing an old friend again! I would highly recommend Premier Subaru to anyone who asked.

- cheta, Satisfied Subaru Sales Customer

"Best Dealer Experience"

I started the negotiation over the phone from out of state with their internet manager-Kim, got honest answers and fair price for the Kia Cadenza and my Hyundai Sonata trade-in. Finalized the deal over the phone with Patrick and went from NJ to CT to pick up the Cadenza. Nathan Glazewski was on top of everything when I picked up the car and walked me through the paperwork and the workings of the new car. Love my Cadenza. I have been buying many cars from different dealers, this one was the most professional, without exagerating.

- Longshot12, Satisfied KIA Sales Customer

Subaru Service and Parts Specials

Kia Service and Parts Specials

Adorable Adoptable Animals


Every issue, we present the story of a pet at a local animal shelter near you, who is looking for his or her "forever home". 

This is Smokey II!  He likes attention when he wants it, but will come out only on his terms.  He would prefer to be in a home where he can be independent and run his own show, as opposed to being with other pets. 

For more details on adopting Smokey II, please click here.

Special Service Benefits

Premier Kia offers both a full loaner car fleet and service shuttle.  All of our loaner vehicles are continuously checked by us to ensure that they provide you with safe transportation. Also, if you have purchased from us, the use of these cars is absolutely free! Please ask next time that you are in our service department for more details.

- Brian Canell, Editor-in-Chief