0% just got better!  Did you know that you can now get 0% for up to 60 months on new Subaru Foresters and Legacys? This offer is being made now ONLY at Premier Subaru, 150 North Main Street in Branford, click here on the icon to go to our website and find out more.  You can also contact us directly at our Subaru store at 1(800) 411-4551. | Fans excited about Kia's 20 year, 200,000 mile warranty! 
People have really started to notice Premier Kia's exclusive 20 year, 200,000 mile nationwide limited powertrain warranty. This warranty is now available, only at Premier Kia, to any customer who purchases a brand new Kia, regardless of model. For more information, please contact us at(203) 315-2050. | Premier recognized by SOA for giving back to the Community  Subaru of America recently recognized Premier Subaru for its philanthropy and community activities. Premier Subaru has always been a sponsor of many charitable organizations, including the American Red Cross, Christian Community of Action in New Haven, The University of New Haven, The University of Rhode Island, Jane Doe No More, Inc., Friends of Yale-New Haven Children's Hospital, Women and Family Life Center of Guilford, The Child and Family Guidance Center of Bridgeport, and the highly acclaimed Branford Jazz on the Green Series during the summer. Premier Subaru's president/general manager, Robert Alvine, is also on the board of the Better Business Bureau as well as Jane Doe No More, Inc. | KIA honored with Good Design is Good Business Award  The Kia Motors America corporate offices in Irvine, California, has been honored with the Good Design is Good Business Award by Architectural Record. In it's 15 year, the award celebrates architecture as a vehicle to enhance the company's bottom line and the architect/client collaborations responsible for them that prioritize quality of life, community outreach and sustainability to achieve their goals. The May issue of Architectural Record will feature the Kia campus in Irvine. Kia Motors America's philosophy is also evident in the vehicles that they create, which include the building of Kia's two best-selling vehicles in the U.S. - the Optima and the Sorento - in their plant in West Point, Georgia. | Protect your Car with Auto Armor!  The Auto Armor is an appearance protection package that comes with a warranty for 7 years. We apply a paint sealant that guarantees the car against any paint damage due to acid rain, paint overspray, road tar, mosquitoes, tree sap, bird droppings, and pretty much anything else you can think of. The inside is also treated with a stain protection for the leather, dash, doors, carpets, etc. The company provides full repair or replacement, which means that if you get a stain on the leather or cloth seat, from spilling or dropping anything from coffee to bleach, that can't be fixed, they give you a brand new seat cover. Same goes for the exterior. We've had customers that have gotten the hood on their Outback re-painted free of charge. There is no limit to how often you can use it, and you also get rips, tears and burns included. That covers things like if you are loading a ladder in the car and rip the seat or if your dogs punctures the seat with its claws. They also fix those for free. This program is also very affordable; in fact, the cost translates to less than $1.25 per week for the 7 years worth of coverage. And if you have the product reapplied after the 7 years, you could be covered for the vehicle's lifetime. It's a no brainer if you ask me! A special thanks to Certified Subaru Sales Consultant, Jeff Irzyk, for the information. | Pre-Owned Specials  These are the latest vehicles in our ever changing lineup of late-model Subarus and Kias! The first is this beautiful Sky Blue Metallic Forester X! It is a one owner vehicle, thoroughly maintained by our company, now available at a great low price and a clean CARFAX vehicle history report!
2011 Subaru Forester XFast Tracks Price: $19,997  This model doesn't only have Soul - it is one. All puns aside, this vehicle comes well loaded with the options you've come to enjoy, including traction control, and upgraded audio. All this, and it only has 3,300 miles on it! Fast Tracks Price: $16,899 These are only two of a large selection of pre-owned vehicles we have available! For more information, contact 1(800) 411-4551 for Subaru or (203) 315-2050 for Kia. | Subaru Service Specials! Detail Special!
$149.95 plus tax!*
Includes Complete In and Out plus Shampoo and Wax! Drop your car off in the morning, pick it up at night! Complete with loaner car for the day!
*Subaru vehicles only. One coupon per customer. Must present at time of write-up. |
Hepa Filter Replacement!
$79.95 plus tax!
Worried about serious allergies? Subaru recommends replacing your HEPA filter once every 6 months. This is a great opportunity to keep your car clean and dirt- and allergy-free!
*Subaru vehicles only. One coupon per customer. Must present at time of write-up. |
For more details, please call 1(800) 411-4551, or visit our website here. | Subaru Parts Specials! All Season Floor Mats
$49.68 plus tax!
*$59.00 regular price. One coupon per customer. Must present at time of write-up. |
For more information, please contact 1(800) 411-4551 or visit our parts webpage here. | | Notes from Happy Customers! Now you can post your positive review to our page on Dealerrater.com! Here are two examples: I've been using this dealership for 5 years, and just bought my 2nd Subaru from them. All of the employees, literally, are friendly, respectful, genuine, non-pushy, informative, and eager to help. I know Bob best, but the service department is just what it should be: the best service humanly possible, and that's what makes this particular dealership an easy 5 (out of 5) for me. The product sells itself: it's the service that puts Premier on the top shelf!
This dealership was awesome. The place didn't feel creepy or pushy like most dealerships do. I dealt with Herman, who was super helpful - he made the whole process very smooth. Thanks, Herman!
Here is another great experience as told by a Kia Customer! What a pleasureable experience I had purchasing my Kia from your new Kia dealership. I made the trip from Orange based on your inventory and sales prices. I couldn't believe the prices listed on the green tags were actually real. I met with Steven Nierenberg who was very professional, pleasant and responsive throughout the process; he listened to what my goals and objectives were, and at no point did he ever pressure me or try to steer me to an alternate deal that benefitted him but to my disliking. He also gave me a thorough presentation of the new car and its features upon delivery, and then followed-up with me after delivery to ensure things were going well with the car. Prior to my realization that he was the Sales Manager, Stan and I were talking about the auto industry as two enthusiasts just chatting. He doesn't hide behind his desk as the manager at the other dealership did. I observed him engaging all of the customers in a very warm and friendly manner as he did with me. He also did not try to steer me to an undesirable deal that was to the dealership's benefit in place of my own goals/objectives; to the contrary actually, as he put me in a car I didn't think I could even afford! I walked out of there one happy camper that day! I really enjoyed interacting with him throughout the process. Also, the finance manager was very pleasant and friendly (during) the brief interaction we had signing documents the day of delivery; I even had a similar experience over the phone interacting with the parts department (I purchased an accessory prior to pick-up).
I will recommend your dealer to anyone looking for a Kia. - Chris, Satisfied Kia Sales Consultant Do you have a great story to tell about one of our sales consultants? Please contact us at//www.dealerrater.com/ and tell us your story! |
| Chapters
0% just got better! Premier Kia's Exciting Warranty! Premier recognized for Community Activities Good Design is Good Business Auto Armor Pre-owned Specials
Subaru Service Specials Subaru Parts Specials Customer's Corner Kia Service Specials Kia Parts Specials Kia's Newest Salesperson CCA Update Adorable Adoptable Animals | | Links View inventory, schedule service Our newest store! ADDITIONAL SUBARU LINKS: 
ADDITIONAL KIA LINKS: | 
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| KIA Service Specials! PREMIER WORKS PLUS* Includes:
OUR MOST REQUESTED SERVICES AT A BARGAIN PRICE, including engine oil and filter change, tire rotation, multi point inspection and report, and a car wash! *Expires 06/19/2012. Valid for KIA vehicles only. Price excludes disposal charge, shop fees, and tax. Please present coupon at time of write up. |
For more information, please contact (203) 315-2050 or visit our service webpage here.
| KIA Parts Specials!
Rain Sport Visors
Set of 4 now available for just:
$60
*Plus tax and installation. Good through 8/31/12. Must present coupon at time of right up. |
Plus get 20% off of ANY accessories for the month of May! For questions, call (203) 315-2050 and ask for Derek McMorran in our parts department. | Dave Phillips joins the KIA team Premier Kia wanted to introduce their newest salesperson, Dave Phillips to the Kia team. Although Dave is new to the car business, he has had success in selling electronics and appliances over the last 7 years, and is looking forward to building a clientele that will come back and see him over the years. Dave is also an avid sports fan, especially baseball, football, and college basketball. If you're a Mets, Dolphins, or UConn fan, he's your guy to see. He is also a freelance sportswriter/ photographer for the Journal-Register Company, and covers the local sports scene in Branford, Guilford, and Madison. Dave shares his free time with his dog, Callie, a dachshund mix. Feel free to stop by or call(203) 315-2050. | Feed the Hungry at Premier Subaru and Kia
Jeff Irzyk would personally like to thank all of those people who donated to the Food Drive for Christian Community Action. Here is a picture of all of the food that we donated! The Alan Shawn Feinstein Foundation matched every donation, dollar for dollar. Thanks again to all who donated! - Brian Edward Canell, Editor-in-Chief | Adorable Adoptable Animals
Every month, we feature a new animal who could become your new pet! This month, however, I am going to be using this spot to promote an adoption day that I personally will be running. The Knights of Columbus, Silver City Council #2, of Meriden, Connecticut, would like to invite everyone to their 2nd Annual Adoption Day at the Meriden Humane Society, located at 311 Murdock Ave., Meriden, on Saturday, May 19th, from 12 noon to 6 p.m. There will be refreshments, including hot dogs, hamburgers, and soda, as well as raffle prizes. We invite everyone to come in to see all the animals up for adoption! For more information, please contact Brian Canell directly at (203) 671-4698, or at bcanell@netzero.com.
- Brian Canell, Editor-in-Chief
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Fast Tracks Magazine
The Auto Armor is an appearance protection package that comes with a warranty for 7 years. We apply a paint sealant that guarantees the car against any paint damage due to acid rain, paint overspray, road tar, mosquitoes, tree sap, bird droppings, and pretty much anything else you can think of. The inside is also treated with a stain protection for the leather, dash, doors, carpets, etc.
These are the latest vehicles in our ever changing lineup of late-model Subarus and Kias! The first is this beautiful Sky Blue Metallic Forester X! It is a one owner vehicle, thoroughly maintained by our company, now available at a great low price and a clean CARFAX vehicle history report! 
This model doesn't only have Soul - it is one. All puns aside, this vehicle comes well loaded with the options you've come to enjoy, including traction control, and upgraded audio. All this, and it only has 3,300 miles on it! 
