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How Often Should You Really Change Your Car's Oil?

If you are currently following the old oil change interval of every 3,000 miles, then it is likely that you are actually replacing your engine's oil far too often and costing yourself money. How do you determine an appropriate oil change interval for your vehicle?

Your car's owner's manual is usually a good place to start. Based on your car and your driving habits, your owner's manual will provide two different recommendations that you can choose from. Getting under the hood and doing things the old-fashioned way is a little more accurate.

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Reasons Why Online Service Scheduler Works Best

Our online service scheduler really has been a hit with our customers. Maintenance is a necessity for every car, truck, and SUV. Here are several reasons why an online service scheduler is a viable option the next time you want to schedule an appointment with the mechanics at Premier Kia!


You choose your appointment time. You get to choose your time from the list of open options. You see the grid and get to choose what works best for you.

Schedule Anytime

You can schedule your next appointment anytime. You don't have to worry about making a call…

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Fall is Here! Get Your Kia Ready With Seasonal Maintenance and Complimentary Multi-Point Inspection!

When seasons transition in Branford, it's important to get your Kia ready for the change in weather, temperature, and road conditions. How do you do that? With seasonal maintenance from the Premier Kia Service Center. How does seasonal maintenance get even better? With a complimentary multi-point inspection, available with regular service!

Here are a few pieces of maintenance we'd suggest having done.

  • Oil change: Changing your oil and filter removes dirt and debris that builds up in your engine, allowing for better - and more efficient - performance.
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Take Advantage of the New Electric Hybrid Vehicles in Branford, CT!

As more automakers continue to make the shift to producing new hybrid and electric-based models, our team at Premier Kia is already experiencing the benefit of our electric vehicle inventory in Branford. Our growing selection of hybrid, plug-in hybrid and all-electric Kia models is the largest in Connecticut, which allows our sales representatives to take pride in the unique platform we can offer drivers from New Haven, Hamden or Milford. No matter where you call home, you would be surprised by what a well-designed electric vehicle can achieve for you!

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Categories: , , Selects 2017 Sportage as "Best New Compact SUV"

"It's hard to overstate how far Kia has come in the last 15 years: The (Kia brand) has steadily refined its lineup while adding features that wouldn't be out of place in a luxury vehicle. The redesigned 2017 Sportage compact SUV continues that trend with its distinctive styling, a roomy interior, easy-to-use technology and upscale available features.”

That is what Editor-in-...


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Our New Kia Gallery is Open for Business!

Premiere Kia is proud to announce the recent opening of our brand new facility and location. When the doors opened on December 3rd, we became one of only 65 Kia Galleries in the country. Being a Kia Gallery dealership allows us to deliver an unmatched customer service experience thanks to state-of-the-art facilities, and premium amenities such as a comfortable spacious lounge area, Internet café, and beautiful new vehicle delivery area...

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The Kia Rio Proves a Sensible Economy Car can Still be Fun

Just because you're watching your budget and shopping for a car for your daily commuting purposes doesn't mean you have to miss out on all the fun. There's plenty of fun to be found here at our Branford, CT Kia dealership, even in one of our smallest and most affordable options. That's the new 2016 Kia Rio, an economy car in price and size only. Visit us today and see how the Rio makes a big impression for daily commuters.


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Drivers are Singing Praises for the Kia Forte's Safety Systems

Sometimes the features that are only used rarely are the most important ones. That could be said for the driver's assist functions available in the new 2017 Kia Forte, which will only kick in at the last minute when you're unable to respond to traffic. Press play to check out the Autonomous Emergency Braking system in action, then visit our Branford, CT Kia dealership today to test drive the new Forte.

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Kia’s Peter Schreyer celebrates 10 years as design chief

Kia President and Chief Design Officer Peter Schreyer has been with the Korean brand for 10 years now. And over that time, Kia’s public image has significantly improved, resulting in a huge sales increase globally ― from 1.05 million units in 2005 to 3.05 million in 2015. 

"When I started at Kia, it was important that we established an identity and a consistent feeling across the brand,” Schreyer says. “But the story of how our new vehicles came to life is about so much more than just aesthetics. It involves intricate choices in how complex ideas work together…

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Contact Us

Premier KIA

205 North Main Street
Directions Branford, CT 06405

  • Sales: (203) 315-2050
  • Service: (203) 315-2070
  • Parts: (203) 315-2080


  • Monday 9:00am - 8:00pm
  • Tuesday 9:00am - 8:00pm
  • Wednesday 9:00am - 8:00pm
  • Thursday 9:00am - 8:00pm
  • Friday 9:00am - 6:00pm
  • Saturday 9:00am - 5:00pm
  • Sunday 11:00am - 4:00pm